media buying
What Media Buyers Should Do When Antitrust Pressure Reshapes Ad Inventory
Antitrust scrutiny is reshaping ad inventory. Here’s how media buyers can reduce platform risk, diversify spend, and plan for policy shifts.
JJordan Ellis
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Ad Performance Hub
Centralize ad platforms, streamline keyword management, and optimize campaign performance with real-time insights, bidding controls, and unified reporting.
Social Media
The New Video Era: Scheduling YouTube Shorts for Maximum Impact
A complete playbook to schedule, optimize, and measure YouTube Shorts for reach, engagement, and conversion.
AAvery Collins
PPC
How Antitrust Shakeups and Media Mergers Could Reshape PPC Hiring Budgets
Antitrust pressure and media consolidation are reshaping PPC salaries, agency hiring, and the in-house vs. outsourced equation.
JJordan Blake
Advertising
Building Brand Loyalty Through Community Engagement
A tactical playbook showing how advertisers build retention and expand revenue by making community a strategic asset.
AAlex Mercer
PPC
PPC’s Talent Split: How Platform Power, Regulation, and Consolidation Are Reshaping Marketing Teams
PPC salaries are splitting as regulation and consolidation raise the value of senior performance talent, strategy, and automation.
DDaniel Mercer
Consumer Trust
The Dangers of Deception: What Marketers Can Learn from Con Artists
How studying con artists reveals practical principles for ethical, transparent marketing that builds long-term trust and ROI.
AAvery Langford
social commerce
How to Optimize Facebook and Instagram Retail Media Campaigns for Organic and Paid Discovery
A step-by-step guide to aligning Meta ads, product feeds, and commerce SEO for stronger paid performance and organic discovery.
JJordan Ellis
startups
Partnering with AI Shopping Startups: A Playbook for Improving Long-Tail Discovery
A practical playbook for using AI shopping startups to find long-tail queries, tighten negatives, and cut wasted ad spend.
DDaniel Mercer
SaaS
Maximizing Trials: How to Extend Your Testing Period for Software
Secure, ethical strategies marketers can use to extend SaaS trials—tactics, legal guardrails, technical playbooks, and metrics for conversion and retention.
JJordan Avery
local SEO
Local Intent, Global Scale: Using GEO Shopping Signals to Win Regional Search and Ads
Turn GEO shopping signals into scalable local keywords, landing pages, bids, and feed strategy without losing regional relevance.
JJordan Ellis
AdOps
Ad Ops Playbook for Global Supply Chain Shock: Budget Shifts, Audience Priorities, and Channel Mix
A step-by-step ad ops playbook for rebalancing budgets, audiences, and channels when supply chain shocks hit fulfillment and margins.
JJordan Blake
Cultural Marketing
Resilience through Community: Marketing Lessons from Indigenous Perspectives
Practical guide: apply Indigenous community principles—relationship, reciprocity, stewardship—to build trust and resilient brand marketing.
AAva Thompson
DSP
New DSP Features You Should Test: Practical Experiments With Nexxen, Viant, and StackAdapt
A practical DSP testing playbook for AI targeting, identity, and streaming inventory—plus KPI templates and bid-rule translation.
MMaya Bennett
programmatic
Transparency and Trust: Lessons from The Trade Desk/Publicis Fallout for Programmatic Buyers
A deep-dive guide to programmatic transparency, DSP vetting, SSP risk, and inventory quality after the Publicis/The Trade Desk fallout.
EEthan Mercer
Branding
The Apple Creator Studio Effect: Implications for Creative Marketing
How Apple Creator Studio reshapes creative marketing—design, production, measurement, and a 12-week playbook to adapt.
AAlex Mercer
LinkedIn
Which New LinkedIn Ad Features Actually Move the Needle: A Test Plan for 2026
A 2026 LinkedIn ads test plan: prioritize features, set sample sizes, choose KPIs, and convert wins into bidding rules.
DDaniel Mercer
LinkedIn
Optimizing for AI Discovery: How to Make LinkedIn Content and Ads Discoverable to AI Tools
Learn how to structure LinkedIn posts and ads for AI discovery, stronger authority signals, and better AI-citation.
JJordan Mercer
Podcast Marketing
Leveraging Podcasts for Advertising Success: Daily Insights
A definitive guide to podcast advertising: formats, measurement, daily dashboards, creative playbooks, and scaling tactics for higher ROI.
AAva Martin
attribution
AI Signals and Inbox Health: Integrating Email Deliverability Metrics into Ad Attribution
Learn how deliverability metrics, suppression lists, and bounce data improve multi-touch attribution and protect conversion quality.
DDaniel Mercer
email
How AI Can Improve Email Deliverability for Ad-Driven Lists: A Tactical Guide
Use AI to protect inbox placement for paid-email flows with smarter authentication, segmentation, and send pacing.
JJordan Mercer
Nonprofit Marketing
Driving Success in Nonprofits: The Human-Centric Approach
A definitive guide for nonprofits to increase engagement and funding using human-centric advertising, storytelling, and tech.
AAlex Mercer
logistics
Shipping Disruptions and Keyword Strategy for Logistics Advertisers
Learn how logistics advertisers can adapt keywords, geo-targeting, and bids during shipping disruptions to protect ROI.
AAvery Collins
marginal-roi
When Macro Costs Change Creative Mix: How Fuel and Supply Shocks Should Influence Channel Decisions
A margin-first framework for reallocating ad spend when fuel prices and supply shocks change channel ROI.
DDaniel Mercer
Content Creation
Unlocking Opportunities in Book-Related Content Marketing
How brands use literary themes to deepen audience engagement, scale storytelling, and improve retention across blogs, newsletters, social, and paid channels.
AAva Mercer
local-seo
Local News Loss and SEO: Protecting Local Visibility When Publishers Shrink
How newsroom closures weaken local SEO—and the exact steps brands and publishers can take to protect local visibility.
MMaya Thompson
local-marketing
When Local TV Vanishes: Reallocating Local Ad Budgets to Digital Without Losing Reach
A playbook for replacing lost local TV reach with CTV, geo-targeted search, and hyperlocal ads—without losing keyword relevance.
DDaniel Mercer
Web Analytics
Translating Data Performance into Meaningful Marketing Insights
Use music-criticism techniques to turn marketing metrics into strategic insights that drive better ad ROI and creative decisions.
JJane R. Hawkins
api-risk
API Sunset Risk: How to Build Resilient Cross-Platform Campaigns Before 2027
Learn how to build resilient cross-platform campaigns that survive API sunsets with abstraction layers, backups, and monitoring.
JJordan Blake
Apple Ads
Preparing for Apple’s Ads Platform API: A Migration Guide for Campaign Managers
A practical migration roadmap for moving from Apple’s Campaign Management API to the new Ads Platform API without breaking automation.
MMegan Carter
Campaign Management
Curating Music and Ad Campaigns: How to Create Cohesion in Diverse Broader Plans
Use concert curation principles to craft cohesive ad campaigns—motifs, pacing, and orchestration across channels for better ROI and audience engagement.
MMaya S. Roth
Digital Publishing
Exploring Newspaper Circulation Declines: Opportunities for Online Publishers
Why falling newspaper circulation is a strategic opening: a publisher’s playbook for audience growth, ad innovation, and sustainable digital revenue.
JJordan Hale
martech
Martech Audit: A Practical Checklist to Align Your Stack for Ads and SEO
A hands-on martech audit checklist to align your stack for ads and SEO: map tools to goals, find integration gaps, fix keyword and conversion tracking.
AAlex R. Morgan
Revenue Models
Building Reader Revenue and Interaction: A Deep Dive into Vox's Patreon Strategy
Step-by-step playbook on how Vox uses Patreon-style memberships to boost reader revenue, engagement, and loyalty for publishers.
AAlex D. Mercer
Technology Trends
Aligning AI Development and Advertising: The Future of OpenAI's Business Strategy
How OpenAI's engineering-first stance reshapes ad inventory, targeting, and monetization — a tactical playbook for marketers and publishers.
AAvery Collins
Brand Revitalization
Revitalizing Orchestal Brands: What Esa-Pekka Salonen's Return Teaches Us
How Esa-Pekka Salonen's return informs brand relaunches: storytelling, audience activation, and data-driven creative campaigns.
MMarcus V. Hale
Cultural Marketing
The Role of Music in Rallying Support for Social Causes: Lessons for Marketers
How the Greenland anthem mobilized support — a marketer's guide to using music and cultural narratives for community-driven campaigns.
EEvelyn Hart
Media Relations
Breaking Barriers: How Online Platforms Can Reconcile Traditional Media Disputes
Using a chess-world thought experiment to show how platforms can resolve media disputes through shared measurement, governance, and incentives.
MMorgan Ellis
Content Marketing
Leveraging the Power of Content Sponsorship: Insights from the 9to5Mac Approach
A definitive blueprint showing how 9to5Mac’s sponsorship model maximizes engagement and revenue — with practical steps to replicate it.
JJordan Miles
Brand Loyalty
Creating Digital Resilience: What Advertisers Can Learn from the Classroom
Apply classroom learning design to advertising: structured campaigns, spaced repetition, and community-based tactics to build digital resilience and brand loyalty.
AAlex Mercer
Personal Branding
Leveraging Personal Experiences in Marketing: What We Can Learn from Musicians
How musicians use personal journeys to build fan trust — and how marketers can copy that framework to humanize brands and boost engagement.
AAva Reynolds
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