Incident Response for Creative Delivery Failures

Hook: Creative delivery incidents cost impressions — respond like an SRE

Treat creative failures as first-class incidents. Fast, observable runbooks limit revenue fallout and preserve advertiser confidence.

Immediate triage steps

1. Isolate scope — which inventories and geos are impacted?
2. Switch to fallback creative or a low-latency origin via adaptive delivery.
3. Trigger canary rollback if a recent deployment caused the issue.

Tools & resources

• Edge caching implications
• Adaptive delivery playbook
• FastCacheX operational notes
• Hosted tunnels to reproduce issues
• Zero-downtime recovery playbook

Post-incident review

1. Record root causes and remediation timeline.
2. Adjust TTLs or invalidation patterns if caches contributed.
3. Update runbooks and test coverage in staging.

Conclusion

Responding like an SRE keeps advertisers and users satisfied — and it protects long-term monetization across 2026 and beyond.